Julieta founded The Newbie Guide to Sweden in 2015 together with her sister and and a brave friend and has worked ever since to help ease the journey for newbies who come to Sweden. Even though Julieta isn’t a newbie in Sweden, she has been a newbie in other countries and a newbie in different life situations enough times to know just how confusing it can be to catapult yourself into new geographical, practical and emotional situations. This has been the driving force behind her work for Newbie Guide and Newbie Learn and why she keeps going when an undisturbed vacation would be so much nicer:-). She also runs a consulting firm where she helps a variety of companies, organizations and agencies with digital strategy, marketing and project management.