Small Talk and Confrontation
If you’re traveling from another western country, like the US or UK you might have heard that Swedish culture can seem a bit standoffish. While that might seem like the case, it is not true. Swedes love to learn from others and they like to get to know other people better. While you might notice that Swedish culture tends to avoid confrontation, that is more to avoid making anyone feel uncomfortable. If you take the time to have a chat with a local, it’s likely you will make a friend that will be happy to see you anytime you’re around. So, if you’re a newbie don’t be shy!
Drinking
When it comes to drinking in Sweden, Swedish culture is a little different. While buying rounds of drinks is popular in the UK and somewhat common in the US, it is not something that is practiced in Sweden at all. Swedes are money conscious, which means they prefer to avoid the high cost of alcohol. In fact, most Swedes prefer to save money on the bar tab by drinking at home first. If you’re invited over, alcohol as a gift is greatly accepted as it is seen as an expensive gift. Beyond drinking alcohol, Swedes love coffee and drink it at all hours of the day for almost any reason.
Superstitions
We all have numbers that we associate with being lucky. If you’re American, you likely find the number 7 to be lucky while the number 13 is considered to be a bad omen. Likewise, you can expect something similar in Sweden. While Swedes consider different numbers to be lucky, their reasoning is a little different from other cultures. While 13 is commonly unlucky, it is the same in Swedish culture, but the cultural superstitions go beyond just numbers.
If you see a pretty patch of heather growing outside, don’t pick it and bring it into your house. It is an omen of death. If it’s Midsummer’s Eve and you want to know who your future husband might be, then silently collect seven flowers and place them under your pillow before you go to sleep, and you will dream of your future husband. Of course, the steps to seeing your future husband vary by region. A fun, yet different superstition is that when you sneeze and someone blesses you and you respond with, “Thank you” or “prosit,” a tomte or gnome-like creature dies. Avoid killing a tomte by clapping your thanks instead.
Another seemingly strange superstition is to never leave keys on a table. This superstition stems from Swedish culture, lore and tradition. The root of it? Don’t leave your keys in plain sight because someone might take them, and you would be responsible for that theft because you left them out in plain sight. Keys used to be important in Swedish culture, but this superstition still holds true.
Other Unexpected Quirks of Swedish cultural
There are other quirks that visitors may find just a bit unexpected or odd. Instead of referring to an appointment or meeting in a few days, Swedes prefer to refer to weeks by number. So, you could end up with a meeting or an appointment in week 46 and then figure out how to work that one out.
In fact, Swedes love to refer to just about anything they can with numbers. If you ask someone about their house, you will be told something like “a two” (meaning number of rooms) or “48” (meaning square meters). If you ask a youngster their age, they may say ’98’, in reference to the year they were born. Birthdays are a big deal, and if you let it slip that your birthday is coming up, prepare for an early-morning wakeup complete with cake, singing, and presents.
You may not be expecting to hug anyone while in Sweden; however, you’ll find that if you spend some time talking to a Swedish person, the encounter will end in a hug. If you see this person again, they will greet you with a hug from that point forward. While it may feel a little strange, this is one norm that is better to embrace, and it’s rather sweet.
While these cultural norms are a little different from those found in other countries, it’s those little quirks that bring charm to visiting a new place. While Swedes may seem a bit standoffish at first, they are very warm and friendly once you take the time to get to know them. It’s why visiting or living in Sweden is so great. If you enjoyed learning about these norms, then check out some of our other articles for newbies.
